innovation collision 2015

Tom Goodwin is the SVP of Strategy and Innovation at Havas Media, his role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients that take advantage of the new opportunities these make possible. An industry provocateur and commentator, he's a columnist for the Guardian, Mediapost and regular contributor to TechCrunch, Ad Age, Ad Week and Digiday.

 

Tom recently joined Havas after founding Tomorrow, an agency to provide innovative advertising and marketing solutions for the post-digital age, positioned at the intersection between digital agencies, creative agencies and management consultancies.

 

Prior to founding Tomorrow, Tom served as director, partner development, at IPG Media Lab, driving growth and innovation. In his role, he built client relationships, provided strategic insights, and conceptualized new product offerings and revenue models. Before that, Tom led new business development and strategy for companies including HUGE Inc. and Lowe Worldwide, holding global roles based in the U.K. and U.S. 

 

A passionate futurist and technology trend forecaster, Tom brought the Western world’s first QR code-based campaign, developed the first interactive outdoor ad, and created the first click-to-install mobile ad. His approach is grounded in a belief that the role of technology is to solve problems, address consumer needs, and support business goals.

 

Born in England, Tom earned a degree in architecture and structural engineering from the University of Sheffield, combining his love of the arts and design with an interest in measurable results. He lives in New York.