innovation collision 2015
STEVE
YANOVSKY
With a unique creative pedigree that spans the music, production, advertising, licensing and digital media sectors, Steve has been the lead catalyst in developing and activating innovations in consumer engagement and content distribution initiatives for leadership brands, publishers, music and entertainment IP for over 20 years.
Steve has overseen the creative, media, social and marketing development programs for diverse leadership brands and entertainment IP. At Atlantic Records, he spearheaded investment in digital content. At Apple, he helped launch the first webcasting systems in US concert venues. He developed music strategy for ESPN/X Games and NBC Sports’ Gravity Games. At Artist Direct, he built online partnerships and tour sponsorship integrations for P&G, AT&T, Panasonic, ESPN, Philips and VW. He founded The Stronghold Group, developing integrated marketing partnerships and music IP for clients including Pepsi, Bacardi, Heineken/Red Star Sounds, Microsoft/X Box, Cingular, Playboy, Coors, MLB, Discovery/TLC, Green Day, Linkin Park, *NSYNC, Rob Zombie, Sugar Ray, and Will I Am.
In 2004, Steve partnered with Radical Media to build DriverTVâ„¢, a contextual advertising/content distribution platform for automotive OEMs. It debuted as a free VOD channel in over 40 million homes via Comcast, Time Warner, Cox, Charter, Insight and Hotel Network. After NBC/Universal acquired the company in 2008, Steve joined Mindshare (GroupM/WPP) as an emerging media strategist, where he developed content and media campaigns utilizing music, social media, product integration and digital video for clients including Dove/Unilever, LG, Trojan, Sprint, Twilight/Summit Entertainment.
In 2011, Steve formed Brand Alchemy to help clients identify and leverage new social technologies, music and consumer engagement platforms.
Steve earned his Bachelors Degree in Economics from the University of Michigan.
SESSION: FALL OUT BOY - DANCE LIKE UMA
LEVERAGING THE POWER OF UGC AND THE SHARING ECONOMY THROUGH MOBILE VIDEO
Social media innovations such as Snapchat, Instagram, Vine, Periscope, Meerkat, Beme and YouNow, among others, affirm the idea that Social Video is the new connector and User Generated Content (UGC) is the new currency. It is no secret that UGC continues to grow in scale and impact. Millennials spend 30% of their media consumption time with UGC, rivaled only by time spent with TV-Print-Radio, a combined 33%. This has not gone unnoticed by global brands and entertainment properties that believe UGC is the key to the next marketing and advertising frontier.
These UGC platforms were all born out of people’s connection to affinities and their desire to share. Whether showing your team spirit for your favorite NFL, NBA, MLS, NCAA, College Football team, dancing Gangham Style, participating in the Ice Bucket Challenge, showing off your dog riding a skateboard or dressing up for Comic-Con - Everyone is a Fan of Something.
Today, we will share a new consumer engagement platform that enables brands, TV networks, publishers and entertainment IP to leverage this common social media behavior to maximize and monetize their investment in user-generated content.