innovation collision 2015
OLGA
DIAMANDIS
Olga Diamandis is a recognized innovation expert and public speaker in CPG sectors. Throughout 20+ years of professional experience Olga has built and grew successful strategic innovation teams within Fortune 100-500 companies, including P&G, Nestle, Mars and Mattel. Her passion is understanding the cutting edge innovation developments and refining practices for fostering both incremental and disruptive innovation. Olga has diverse cross-functional experience, including R&D, Marketing, Consumer Research, Factory Operations, and Business Development.
SESSION: Mattel, Inc. – Open Innovation: Harnessing the Power of Crowdsourcing
Mattel, Inc. is the world-wide leader in the design, manufacture and marketing of toys and family products. Throughout the years, our global growth has been fueled with an unmatched spirit of innovation and collaboration that is wholly devoted to children and play. Learn about our open innovation programs and processes that we use to spark, find, and nurture innovations from external resources:
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Toy Inventors: Who are they? Where are they? Finding unique partners for innovation
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Brand Crowdsourcing: increasing success in innovation by acquiring ideas and feedback through a crowdsourcing platform
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On-line Technical Needs Gallery: developing a process to discover new technologies and materials that can be leveraged for innovation